Monday, Monday, …
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and Scott Silverman, and made its debut on November 28, 2005.
Apparently, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving.” This annual trend fueled the concept of Cyber Monday. Since then, online retailers have shifted into marketing overdrive.
… so good to me
- The deals on Cyber Monday are online only and generally offered by smaller retailers that cannot compete with the big retailers.
- Cyber Monday is larger for fashion retail. On the past two Cyber Mondays, there were an average of 45% more clothing deals than on Black Friday.
- There were also 50% more shoe deals on Cyber Monday than on Black Friday.
- Cyber Monday has become an international marketing term used by online retailers across the world.
- Observed by – Australia, United States, Canada, United Kingdom, Brazil, Bulgaria, Romania, South Korea, Portugal, Uganda, Germany, UAE, Egypt, Netherlands, Finland, Chile, Columbia, Peru, Japan, and Argentina
- Germany has Cyber Monday Week – 8 days of online savings
- Ironically, only 7 of these countries celebrate Thanksgiving usually in October.
But Monday mornin´, Monday mornin´ couldn’t guarantee
However, UPS, FedEx and USPS can – #we love logistics.
FREE SHIPPING – This is what seals the deal for me. Going to the Post Office anymore is so frustrating. And expensive. The lines are insane. But, on any given online site you can have one ‘cartload’ and ship to three different addresses with the click of a fuckin’ button. “Absolutely, positively”, baby!
Monday, Monday, can´t trust that day
So what does this Cyber Monday shit mean to me? Don’t worry – I will not get all mushy and reflective here. First of all, I hate that stupid word – reflect. Ugh! Second, any compassion I may have had once was sucked out long ago by working retail. Imagine that! Lastly, the answer is simple – book sales. That’s what Cyber any day of the year means to me. So, in the spirit of giving and to commemorate this online world we have become, click those book icons to the right. Please?!
Mama needs a new pair of 50% off shoes
Monday, Monday, it´s here to stay
